Cloudflare Expands Its AI Vision With Human Native Acquisition
Cloudflare has acquired Human Native, a UK-based startup specializing in ethical AI data transactions, to build a licensed marketplace for AI training data. The MOVE signals a strategic push to monetize content access while protecting creators' rights in the rapidly evolving AI economy.
The acquisition enables Cloudflare to offer structured tools for publishers to control AI crawlers and monetize their content. Human Native's platform provides infrastructure for trackable, compliant data usage—addressing growing concerns about unauthorized AI scraping.
This development comes as demand for high-quality training data surges across the AI sector. Cloudflare's solution aims to balance developer needs with fair compensation mechanisms, potentially setting new standards for data provenance in machine learning applications.
